Once your website gets ready, you would want to improve its ranking in search results because that's how the traffic will increase. The website ranking depends on various factors. You will have to follow few protocols if you want to beat other websites in website search ranking.
Let's face it, there are a lot of SEO companies out there that know a thing or two about Search Engine Optimization and who are great at what they do, but there are also too many who are not.
The global pandemic of Covid-19 is the thing that showed very clearly and in a very short time that the business was not prepared for what was to come and many people lost their jobs. All this could have been avoided, only by making adequate and timely decisions, which at the time were lacking in most businesses.