How do I improve my website's ranking in search results?

Post by
Musa Pashov

How do I improve my website's ranking in search results?

Once your website gets ready, you would want to improve its ranking in search results because that's how the traffic will increase. The website ranking depends on various factors. You will have to follow few protocols if you want to beat other websites in website search ranking.  

Ways to improve your website's ranking in search results

Here are few ways that might help you to improve the search results ranking of your website:

1. Improved page loading speed

When someone searches for something over the internet, they click on different pages and get the information from the page that gets opened instantly. Yes, it is quite true that no one wants to waste time over opening web pages.

If your website doesn't get opened instantly, it means the user will not open it again any time sooner. You need to work the loading speed of your page. It must get opened in seconds once the user clicks on its link. It is one of the major reasons your website ranking is not improving in search results.

2. High-quality, informative content

If you want to see your website in the top search results ranking, then you need to work on the content and information you are putting on your website. You must stay relative to the topics you are providing information about. You don't have to beat about the bush, and staying relative will help the user to find information conveniently.

Once you start providing relatively high-quality information, you will start getting returning users because they will know that they will always get an authentic piece of information from your website.

3. Usage of optimized images

If you are trying hard to improve your website search results ranking, but you haven't been able to detect the default that has been affecting your website search ranking, then have you checked the size of the images you have been uploading on your website?

Well, huge images can affect the loading speed of your website. If you want to improve your website search ranking, you need to work on the images' sizes. You need to resize them and compress them so they don't affect your website's loading speed. You need to make then SEO optimized.

4. Try to use more header tags

The information you provide on your website might be better than other websites, but still, the user doesn't find it useful, but why? Have you read the information by yourself yet? Don't you think that the information you are providing is a bit messed up?

How about you start using header tags? Breaking up your information with different headings will make your website look attractive and informative. It will help the user find a specific part of the information they have been searching for on your website. Plus, when they will research by entering few specific words, your website will pop up on the top of the search engine.

5. Focus on blogging

Don't you think that it is time to do something new, creative to get more visitors to your website? How about you start blogging? It is the latest trend through which people gets interacted with the visitors.

You can start writing about how people can maintain a healthy lifestyle, and at the end of the blog, you can ask people for their opinions. The topic for your blogs depends on your choice, but it is quite an interesting way of getting attention from the world. Once people start visiting your blogs, the website search ranking of your website will automatically go up.  

6. Make your website a bit attractive

How can you improve the display of your website so it will look a bit more attractive? Not every user would like to get information from a boring website that doesn't look classy. If you are also running a website with a boring display, it might have all the authentic information, but still, it doesn't look nice, then its website search ranking is not going to improve.

You need to start putting more multimedia on your website, like images, videos, etc., to make your website look a bit more interesting. You don't have to post irrelevant pictures but at least put a few that will help grab and make the user feel more interested in your website.

7. Provide authentic facts with links

Your website's search results ranking gets better when you start providing authentic information with facts and links. If you provide information on any historical topic, then its authenticity will get justified with few facts with links.

You need to start uploading the links or hyperlink the words with other informational websites to prove that whatever information you are providing is completely authentic. While you will be providing more websites, it will only help the user get more benefits from your website.

8. Don't get extra complex with the vocabulary

If the vocabulary you have been using a bit complex, do you think a slow reader will understand what you have been talking about? Whenever you use complex words, the user will have to search about that specific word's meaning.

No one would have enough time to start searching about words separately on search engines. You have to use a little less complex language so the user will understand it conveniently.

9. Fix broken links

Do you think that your website's website search ranking will improve when all the links you have been providing are broken? Whenever a user tries to get information or shopping from your store, they will try to open different web pages. Once they click on any link, the user might not want to open it again if the link is not opening.

You need to check the links on your website once in a while, so the user doesn't face any problem, and the search results ranking of your website will improve in the search engines.

10. Make your website phone friendly

If anyone wants to open your website, they first have to start their system because your website is not phone-friendly. Do you think people are going to go through all this hassle just to open one link?

You need to make your website phone-friendly if you want to improve your website ranking in search results. If your website is phone-friendly, one doesn't need to start the system, and they will simply search about your website in the search engine.

11. An organized website page

You are running different website pages, but they are all connected to a single store, blog, or whatever business you are running. Don't you think that an organized website would leave a good impression on the visiting customer?

Suppose they don't find your website organized that they are not going to look for it again in the search engine. You need to organize every single website page and the information you are providing there.

12. Ask for social media marketing

Social media marketing is quite a trend nowadays. If you are running a website and you want to improve website search ranking, then you need to try this strategy. You can get affiliate marketing with popular people who will promote your business.

Once people start promoting your website on their social media platforms, more people will start looking for your website in the search engine. People who will be responsible for your website's marketing will put links to your website so whenever someone gets impressed and wants to visit your website will be able to get access easily.

13. Usage of keywords

Whenever we want to search about a specific topic, we simply enter the words that pop up in our minds related to that research. The words we will be entering into the search engine are called keywords. Almost every second person now tries to find the information with the help of the keyword.

It is one of the useful strategies for improving your website ranking in search results. You need to start using more SEO keywords in your website content. Whenever a user searches while entering those specific keywords, your website will be at the top of the list.

Some Important things you should not miss your website:

Below is the list of some important things you must do with your website.

- Complete ON Page SEO optimization:

- You should do proper on Page SEO of your website as its really important if you want to have different pages of your website indexed on Google.

- Complete On Page SEO requires small things related to content and website integration.

- Your website speed should be Fast:

It is very important to have loading speed of your website very fast. Your website should load fast when users click on it. If your website is heavy and it takes time to load, user will go away and it will increase the bounce rate of your website which is a major de ranking factor.

- Make Quality Backlinks:

You should make quality backlinks on some authority websites. It is important to give your website link juice from websites that already have traffic. It is a good ranking sign. You can do backlinking in different forums to bring traffic to your website. You can also make guest posts on quality websites having good DA and PA to get excellent ranking for your website.

The final words:

Now you know the tips that how you can improve your website ranking in search results. If you want to make your website a hit and want to grab more attention from the audience, it would be better to make your website a better version than others.

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