How to Choose The Right SEO Agency

Post by
Resim Pashov

Let's face it, there are a lot of SEO companies out there that know a thing or two about Search Engine Optimization and who are great at what they do, but there are also too many who are not.

So how do I pick the best SEO company to help me grow my business?

Well, as there are a lot of great specialists out there, the answer is pretty obvious.  You could simply Google them! If they rank so high in the search engine results page they should be very good at what they do, right?

Yes, that makes sense, however, please don’t go with the SEO company that guarantees you results or the ones that give you a time frame guarantee! 

No company can guarantee you results when it comes to search engine optimization.  No one knows the perfect algorithm formula.  The best companies doing search engine optimization have one thing in common, and that is experience.  

The experts in the company can have a total of 200+ years of experience and knowledge about search engines and how to get the best results.  Also, please don’t choose a company simply because they rank number one in search engines.  While a certain company might rank number one for a popular term, they still won’t be able to get you the visitors that your business is looking for.  You want the visitors that are looking for your service or products, not theirs. After all, that is the bottom line.

So how do I know if a company is good?  Here are a few things to look for:

1. The company has a “Search Engine Optimization” marketing strategy.

If that company guarantees you a high page ranking on search engines, you know that they don't know what they are doing.  Furthermore, if they tell you that it won’t cost you anything to have their SEO strategy applied to your website then you should find another company.  Search Engine Optimization should be as cost free as possible.

2. They have a “Search Engine Friendly” marketing strategy.

This means that they are going to make your website more appealing to search engines by getting rid of extra junk like flashy images, frames, and javascript in order to make your website easier for search engines to crawl.  While this is a technical process, it is not too difficult or time consuming and can be very appealing to those who are trying to get online and find more visitors.  Additionally, the agency should be easy to work with as well.  They should closely monitor your search engine positions and make adjustments when needed.

3. The company has a solid knowledge of search engines and how to get you the results you want.

It shouldn’t just be an educated guess.  The company should be publishing some sort of guideline or a step by step plan that goes into more in depth details regarding your website optimization for search engines. If the company does not have a clear guide or action plan for the project it should be made clear that they are not an expert in the field.  Again, make sure you find out more about how the company plans on getting you the results you want before you hire them.

4. They should offer a few different types of services.

If they’re a good company they should have a solid system of follow up with you.  Email them at any time clarifying that you are not happy with the way they present their search engine optimization services.  Also, in order to be complacent in their services, they should offer a few different options as well. On-Page SEO, Off-Page SEO, Keyword Research, Technical SEO, Competitor Analysis are all distinct types of optimization that should be offered by a good search engine optimization company.  You should be able to choose one or more of these options from the seo agency that you choose.

Know more about the SERP leaders in your niche.  

Search engine optimization is only effective if you know more about your target competitors.  Without knowing your targets, you can’t be sure that you are doing the optimization that is needed to bring you the results you want.  Search engine optimization is like having a discussion with someone. You need to know everything that this person is thinking and feeling and be able to empathize with them. If you are not that person, you can’t put yourself in their shoes and be objective. Furthermore by studying the competition you will get many ideas on how you can improve your own website and content.

That being said, your SEO expert should be able to assist you in several ways.  Some of them are simply giving you updates on how the optimization is going, or how your site is coming along in terms of search engine rankings compared to the competition.  Some other ways are giving you tips on how to improve your content and how to use your keywords the best.

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