Copywriting

Top 7 Web Design Trends in 2021

Post by
Allen Tucker


Today’s topic is very important for you to get some web design inspiration. To create an impact you have to be up-to-date and trendy with time. This trend really plays significant role to make creative websites.

Let me explain the 7 trends in Web Design in 2021.

1. Minimalistic design

This concept has been drawn from a popular art form named minimalism. Minimalism art movement has began in the 1960s and early 1970s predominantly with American visual arts, later in crept into almost all the art forms. Apples founder Steve Jobs embraced the minimalist approach in their logo, product design and marketing campaigns. He believed from the core that “Simplicity is the ultimate sophistication” - Leonardo Da Vinci. In a website design the minimalistic approach has been a great option.

Applying minimalistic style to your website is a guarantee for Outstanding online presence.


2. Single page website with parallax effect

A paradigm shift is being observed from traditional website to single page long layout.

The main reason behind it is a STORY - Story telling is one of the most powerful ways to engage an audience. Single page website layout tries to mimic that art of story telling

Every section of the layout is like a chapter of a storybook. As you scroll down the new chapter comes up with different content. When the story ends at the bottom of the page a feedback form can inspire the visitor to take a desired action.

Moreover, single page website is the best way to create a mobile-friendly website.

We are all most addicted to browse a website from our mobile phones. Due to this it is expected that one-page design will dominate the coming decade.

What is parallax effect ? - Parallax effect is ornamentation over single page web design. It uses multiple backgrounds those move at different speeds during scrolling. It gives a sense of 3D effect and makes the storytelling more dramatic.


3. Dominant typography

Use of large dominant typographies to create innovative websites, has been a trend since the last couple of years. Big typographies designed with icons, emojis, color contrasts can be visually exciting to your audience. It creates visual weight to a part of the design, where you want to draw a viewer’s attention.


4. Illustration

Illustration is an art form to create visual interpretation of a concept or process. In contrast with photography it opens endless opportunities of creativity, if you adopt this style in your web design. 

A lot of popular brands are using illustrations to promote their products and services. Use of illustration is becoming more significant way for the success of the website


5. Video Background

Nowadays 80% of the global digital content consumption is dominated by video content. Thats why popular brands are using video backgrounds in their websites to present their product or service. The video content increase the user engagement to a great extend. So, using video background is a guarantee for your website staying with the trends.


6. Box and Grid Design

Grid based layouts are already very popular in web design. Grids create a system of order among the different elements in a web page.The systematic representation of information makes the user to understand the content in a better way. So as grid layouts are still in trend you can use this style to create an awesome web design.


7. UX & UI Design

If your concern is only to display your website content in a better way than UI ,or User Interface design is sufficient for you. All those I discuss so far are only different types of UI Design, but if you are developing application based interactive website, then you have to go for UX or user experience design. Just think of all the popular brands websites, where we do maximum interaction with the interface are examples of UX Design.


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